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Gifts of Life Insurance - New Policy

Gift of Life Insurance Diagram

How It Works

  • You can provide now for a future gift to the American Red Cross by naming us owner and beneficiary of a life insurance policy.
  • You make annual gifts to The Red Cross in the amount of the premium payments.
  • When the policy matures the proceeds are paid to The Red Cross, and we apply them to the program you have designated.


  • You can make a significant gift from income instead of capital.
  • Your gifts offsetting our premium payments are fully deductible.
  • You build our future financial strength.